HI, I’M LIV

I’m Liv, if I don’t know you, nice to meet you! If I do, thanks for stopping by.

So about me. NYC based since ‘17, I love this city. I became the person that I am because New York gave me the space to do so. The people, the music scene, the energy, all of it ultimately led to me founding Olli Music.

For me, music is everything. It’s brought comfort on the hardest days and brought joy on the best days. I have an appreciation for all music (I used to get chills in symphony band playing my clarinet growing up, lol), but EDM has my heart. I love the wide variety of styles, the way that it’s truly global in that everyone can understand a beat and “boots and cats”, and the wonderful community that surrounds it of accepting, passionate, creative and caring humans.  Personally, bass music is fave, I will go feral~ to a nasty dubstep drop (head banging included).

I’ve worked in business, specifically conversion focused digital advertising, since I moved here. I’ve setup advertising accounts for my speciality at agencies for some of the biggest brands including Hershey’s. Branding and analytics are my forte. My approach to business is human first both in how I work with artists and how I work on marketing plans including diving into audience profiling and fan segmentation.

I care about all facets of health, hence the resource guide on my site. It’s a huge part of my management approach, we are humans first and humans create their best work and have their best performances when they’re taken care of holistically. It’s about balance.

Now for a cringe but important part: My mission is to lead with authenticity and kindness to spark light in the humans of a community where music is therapy. Be kind, be true, be light.

It all comes down to being a good person and getting sh*t done.

If you made it this far and all of this resonates with you, reach out and let’s work together!

Time is short, let’s build each other up and enjoy the ride.